Our Story

Tradition and Quality Since 1890

WHO WE ARE

Don Efesino Fernández Álvarez arrived in Mexico in 1890, after emigrating from Spain due to the severe economic crisis that the country was experiencing. In 1900 he founded the company Efesino Fernández y CIA, later called Casa Fernández and afterwards Sama Semillas Mexicana S.A. de C.V.

In 1978, the company was established as Granos y Semillas de México S.A. de C.V.; initially dedicated exclusively to the sale of grains and seeds.

Over the years and with the incorporation of new shareholders, Granos y Semillas de México has preserved its core business and evolved, introducing DON EFE to the market, a brand offering a wide variety of products, spices, and canned goods. By the year 2000, a new brand named Mr. F was developed.

Currently, Granos y Semillas de México is best known as DON EFE — recognized as a solid, 100% Mexican company that ensures the quality of its products reaches excellence, working with the highest selection processes to provide the best national and international products.

OUR JOURNEY

1890
Arrival in Mexico

Don Efesino Fernández Álvarez emigrates from Spain to Mexico with an entrepreneurial spirit and a business vision.

Don Efesino Fernández Álvarez - Arrival in Mexico
1900
Foundation

He founds the company Efesino Fernández y CIA, dedicated to the marketing of grains and seeds.

Foundation - 1900
1940s
Casa Fernández

The company evolves and consolidates itself as a benchmark in the grain market of Mexico City.

Casa Fernández
1960s
Sama Semillas Mexicana

With new partners and greater capacity, it expands its catalog and national reach.

1978
Granos y Semillas de México

Formally established as Granos y Semillas de México S.A. de C.V.

Granos y Semillas de México
2000
Birth of Mr. F

New product line under the Mr. F brand, reaching new market segments.

Birth of Mr. F
Today
DON EFE

Recognized throughout the country as a synonym of quality, tradition, and trust.

DON EFE

OUR VALUES

Quality

Every product is selected with rigor. We never compromise on excellence in any process.

Tradition

We honor Mexico's ancestral techniques, combining them with modern quality methods.

Sustainability

We work respecting the environment and supporting local Mexican producers.

Trust

130 years of history demonstrate our commitment to our customers and partners.